Digital Marketing Manager
NYC or San Diego


The Digital Marketing Manager plays an integral role in driving Membership growth via omnichannel lead generation programs that attract and nurture High Net Worth (HNWI) wealth creators through the buying cycle. This position works closely with IT to maximize data and CRM management, Communications and Content Marketing to maximize brand awareness, and Sales to maximize conversion rates. TIGER 21 is a worldwide membership organization for highly successful entrepreneurs and wealth creators.

Main Responsibilities:

  • Develop and manage strategic digital initiatives to drive awareness and candidate flow through SEO, paid search, display, and social advertising
  • Work with Content Marketing Manager to design and execute scalable and automated email campaigns using Salesforce Marketing Cloud to drive lead generation and lead nurturing
  • Manage direct-response marketing channels, including paid search, SEO and retargeting
  • Manage digital agency to evaluate effectiveness of media and optimize performance of organic content
  • Manage public website and work with Communications to optimize messaging and website performance
  • Deploy email marketing campaigns via Salesforce Marketing Cloud and manage list pulls, QA testing, etc. via Salesforce CRM
  • Work with PR and marketing team to design and deploy social media campaigns
  • Continually monitor, analyze, and optimize lead generation campaigns
  • Track, analyze and report on overall audience engagement and growth
  • Monitor incremental media metrics and update monthly reporting documents to share with internal stakeholders
  • Create tracking links using UTM parameter best practices  and manage the ongoing maintenance of tag tracker
  • Ensure projects are completed within the desired budget, schedule and quality standards
  • Identify, review, and recommend new media and email marketing opportunities to improve ROI
  • Ensure all digital marketing strategies are in alignment with our brand story and core values
  • Internal digital marketing subject matter expert, bringing expertise of new trends to the marketing team


  • 3+ years of relevant and progressively more responsible digital marketing experience in a fast-paced organization
  • In-depth knowledge of paid search, SEO and display media
  • Knowledge of marketing automation platforms (Salesforce Marketing Cloud preferred, if not other Salesforce products like Pardot)
  • Strong understanding of CRM and reporting capabilities (Salesforce highly preferred)
  • Experience executing social media paid and unpaid campaigns
  • Experience working for/with Membership / Networking organizations preferred
  • Requires working knowledge of all marketing areas and the ability to integrate them
  • Proven ability to integrate marketing strategies and programs across multiple sectors
  • Strong oral and written communication skills
  • Strong detail orientation
  • Strong analytical and presentation skills
  • Strong background in project management
  • Great appreciation for technology and keeping up with trends
  • Ad budget management experience preferred
  • Strong Excel skills
  • Google Analytics experience
  • Revenue-Driven, Strategic Thinker
  • Great Project Manager with the ability to effectively collaborate across teams
  • Personal Integrity & Character
  • Self-disciplined, Sense of Urgency, Self-Starter
  • Bachelor’s degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required

About TIGER 21

TIGER 21 is the premier international peer membership organization for high-net-worth wealth creators and preservers. Our programs are designed to help Members navigate the challenges and opportunities that come with extraordinary success.

TIGER 21 membership is focused around two central Member experiences – our intimate monthly full day Group meetings, where 12-15 Members engage with one another to explore issues of wealth preservation and challenges and opportunities created by the achievement of great success. Members explore how success impacts a family’s philanthropy and relationships. Industry leading experts are tapped for part of each meeting– while our network-building among peers encourages relationship building across the entire TIGER 21 community.

TIGER 21’s 1,000+ Members make up the largest global network of ultra high-net-worth wealth creators. The organization’s growth rate fluctuates between 10 and 20 percent per year.

Members come from a variety of backgrounds, including entrepreneurs from Main Street to Wall Street, top CEOs, and multi- generational wealth preservers who carry the responsibility of leading their family’s wealth preservation activities. The majority of TIGER 21 Members are first-generation wealth creators, and many are still actively engaged in entrepreneurial ventures.

Membership is by invitation only. Requirements for membership include demonstrated wealth in excess of $10 million in investable assets. Members, in the aggregate, manage over $70 billion of personal wealth, plus a subset of Members continue to manage an additional $65 billion of capital through investment partnerships they lead for others, creating a combined “footprint” in excess of $135 billion. Members are extensively screened to ensure that all Members are of high integrity and have enjoyed the requisite levels of success.

Founded in 1999, TIGER 21 is headquartered in New York City and has a staff of more than 40 with team members based throughout the U.S and Europe. There are currently 70+ Groups (each comprised of 12-15 Members) in 40+ markets throughout North America, the United Kingdom, and Switzerland.

Interested in being a part of our team?

TIGER 21 strives to help Members fulfill their goals of transitioning from wealth creation, to wealth preservation, and in so doing we help our Members define “what’s next” in both their personal and professional lives.

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