Roger Lienhard is a serial entrepreneur with 25+ years of experience in the online advertising and marketing sector. After selling his companies about five years ago, Mr. Lienhard turned vegan and his mission since then is to take the animal out of the food system. In 2016, Mr. Lienhard founded blue horizon corporation, a privately held investment company that invests in plant-based food and agriculture companies around the globe and along the full value chain. Additionally, Mr. Lienhard initiated blue horizon foundation, which converts traditional meat and dairy factories into plant-based farms. The goal of blue horizon is to build the leading ecosystem in plant-based food with an integrated cycle of investing in portfolio companies, supporting them with access to raw material and distribution as well as best-in-class marketing services.