Job Title: Digital Marketing Specialist 

Job Classification: Full-time 

Reports To: Director, Strategic Marketing 

Location: Remote – US based. Occasional travel required (<10%) 

Salary Range: $70,000 – $75,000 

Application Deadline: Jan 31, 2025 

Anticipated Start Date: March 2025 

POSITION SUMMARY: 

We are seeking a data-driven Digital Marketing Specialist to join our dynamic marketing team. The focus of this role will be on lead and Member acquisition, driving conversions through targeted digital campaigns, with a strong emphasis on reporting, email marketing and CRM/data management. The ideal candidate will be analytical and experienced in crafting campaigns that generate and nurture leads, turning prospects into Members. The specialist will contribute to enhanced Member engagement and satisfaction, but the primary focus will remain on driving new acquisitions and conversions. 

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

Other duties may be assigned 

• Email Marketing & Marketing Automation 
  • Design, manage and refine email campaigns and drip sequences that nurture leads through the acquisition funnel. 
  • Track and report on performance metrics and optimize campaigns for higher conversion rates and replies. 
  • Segment contact lists for personalized communication that aligns with Member acquisition goals. 

• Performance Reporting & Optimization 
  • Track and report on KPIs for marketing campaigns across lead sources, focusing on lead conversion rates, acquisition costs, and marketing ROI. 
  • Provide actionable insights to the leadership team, recommending adjustments to strategy and tactics for both lead and Member comms. 
  • Identify emerging trends and best practices to ensure TIGER 21’s digital marketing stays competitive. 

• Lead Generation & Conversion Campaigns 
  • Support digital campaigns focused on attracting and converting high-value leads into Members. 
  • Execute multi-channel strategies across email, social media, paid advertising, and website content to maximize conversions. 
  • Monitor conversion metrics across the Member funnel, continuously optimizing for improved lead-to-Member conversion rates. 

• CRM & Data Management 
  • Maintain and optimize CRM system for leads/opportunities, ensuring lead data accuracy and segmentation for targeted campaigns. 
  • Collaborate with marketing, IT and sales team to ensure seamless data integration and troubleshooting across platforms. 
  • Use data-driven insights to create targeted strategies that move prospects through the acquisition funnel. 

• Member Engagement & Retention 
  • Support post-acquisition strategies to enhance Member experience and encourage event participation. 
  • Coordinate with the Membership team to develop tailored onboarding and engagement campaigns for new Members. 

COMPETENCIES FOR SUCCESS: 

• Attention to detail and accuracy in data interpretation. 

• Strong problem-solving & analytical skills and a proactive mindset. 

• Ability to manage multiple projects and meet deadlines. 

• Flexible, team player. 

DESIRED EDUCATION & EXPERIENCE:  

• Bachelor’s degree or equivalent experience in marketing, business, or a related field. 

• 3+ years of experience in digital marketing, preferably with a focus on lead generation, email marketing, reporting/analytics, and CRM management. 

• Experience developing reports and optimizing campaigns based on KPIs. 

• Knowledge of email deliverability best practices, campaign automation, and digital advertising. 

• Experience in a membership-based organization or ultra-high-net-worth environment is a plus. 

TECHNOLOGY:  

• Salesforce 

• Marketing Cloud Account Engagement 

• Microsoft 

• Google Ads / LinkedIn Ads 

PHYSICAL DEMANDS: 

Occasional travel may be required. 

The physical demands described here are presentative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

WORK ENVIRONMENT: 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.   

At TIGER 21, we value diverse perspectives and recognize that a range of experiences and skills can enhance our team. If you’re excited about this role but don’t meet every qualification, we still encourage you to apply. You may be the right fit for this position or other roles within our company. 

TIGER 21 is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity or expression, national origin, age, disability status, veteran status, or any other characteristic protected by law.