Future of Travel: TIGER 21 Perspectives at U.S. Travel Association Summer Summit 2025

At the U.S. Travel Association’s third annual Summer Summit at the Broadmoor in Colorado Springs, more than 200 leaders gathered to exchange ideas on the future of travel. Among the featured voices was Lisa Holladay, Chief Experience Officer at TIGER 21, who joined Allison O’Connor, Senior Vice President of Strategic Communications at U.S. Travel Association, for a fireside chat on leadership, experience design, and the evolving expectations of UHNW communities.
As the premier peer membership organization for wealth creators and preservers, Lisa highlighted how these Members turn to TIGER 21 not only for trusted community, but for curated experiences that cannot be found anywhere else.
Lisa noted a key shift: luxury is no longer about exclusivity for its own sake. Today’s UHNW individuals value time, purpose, and connection. At TIGER 21, this translates into three guiding pillars for every experience:
- Learn: curated speakers, off-the-record conversations, and lifelong learning opportunities.
- Access: exclusive site visits, cultural immersion, and private dialogue with top thinkers.
- Connect: fostering authentic bonds within a trusted community.
She also pointed to lifestyle shifts are reshaping how UHNW individuals spend their time and resources: the rise of “work from anywhere”, a growing focus on health and wellness, and a stronger appetite for impact-driven and legacy-focused experiences. For TIGER 21 Members, every journey is designed to be intellectually challenging, emotionally resonant, and socially enriching.
The U.S. Travel Association Summer Summit was a powerful reminder that industries thrive when they share insights across boundaries. And that’s exactly what TIGER 21 does. TIGER 21 does not just connect leaders, it creates experiences that inspire them to grow, give back, and shape the future far beyond their own industries.
About TIGER 21
TIGER 21 is an exclusive global community of ultra-high-net-worth entrepreneurs, investors, and executives.
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