Strategic Moves in a Shifting Landscape: TIGER 21 Founder Q&A in Crain Currency

Tariffs. Market Volatility. Policy Shifts. 

In an unpredictable geopolitical landscape, TIGER 21 Members are navigating it all with three key moves. 

In a Q&A in Crain Currency, TIGER 21 Founder and Chairman Michael Sonnenfeldt shares with contributing editor Marcus Baram why diversification, direct ownership, and a steady mindset remain core principles for TIGER 21 Members. 

“The more diversified your portfolio is—and family offices tend to [be] diversified— the less susceptible you are,” Michael noted. 

Key insights from the article: 

• TIGER 21 Members reported minimal or no impact from tariffs, with many having already exited directly affected sectors 

• 79% of Member portfolios remain allocated to long-only assets such as private equity, real estate, and public markets, reflecting confidence in long-term performance 

• Member cash allocations dipped below 10%,  signaling Member confidence in opportunity amid uncertainty 

• The article underscores what sets TIGER 21 apart: trusted peer connections, informed perspective, and a willingness to challenge conventional thinking in pursuit of lasting security and impact. 

TIGER 21 Members are not just adapting to change; they are anticipating it, analyzing it, and leveraging it to create advantage. 

Read the full Crain Currency feature here.