The Moment Everything Changes: TIGER 21 Founder on Talking Billions Podcast 

Like many entrepreneurs, Michael Sonnenfeldt is familiar with the unique challenges faced at the moment of a significant liquidity event—when “everything changes.” 

In an enlightening episode of Talking Billions with host Bogumil Baranowski, Michael Sonnenfeldt, Founder and Chairman of TIGER 21, shared his entrepreneurial journey and the pivotal moment that sparked the inception of the premier peer membership organization for ultra-high-net-worth individuals.  

Reflecting on his early successes, Michael recalled a profound realization after his first major business exit: “I didn’t think about wealth preservation. And I went backwards a little.” This lesson would later become the foundation for TIGER 21.

“We said we wanted to learn about that moment when an entrepreneur sells a business. All of a sudden, they have to decide: Who am I? Am I an investor, or still an entrepreneur? What’s my legacy? What’s meaningful to me?“

Michael Sonnenfeldt, TIGER 21 Founder and Chairman

For over 25 years, TIGER 21 has served as a space for Members to grapple with these questions within a community of peers that are going through, or have already gone through, a similar experience. Through monthly Group Meetings, TIGER 21 provides collective wisdom—where Members share strategies not only for wealth preservation but for navigating family dynamics, philanthropic endeavors, and meaningful growth. 

The conversation between Michael and Bogumil beautifully underscores the personal side of extraordinary wealth: the ambition, discipline, and desire to leave the world better than one found it. 

Watch the full interview.