Brad is co-founder and General Partner at Primary Venture Partners (formerly High Peaks). He has been a venture investor since the bubble days of the late 1990s, starting his investing career with The Berkshires Capital Investors and Village Ventures. Prior to his VC career, he was a strategy consultant with Monitor Group, leading projects out of the firm's Cambridge, South Africa, and Brazil offices.

Brad focuses his investing activities on SaaS and next generation enterprise applications. At Primary, he has led the firm's successfully exited investments in TxVia (sold to Google), Savored (sold to Groupon), Pump Audio (sold to Getty Images), Threadsmith (sold to Vistaprint), and Allworx (sold to PAETEC). At BCI, amongst the investments he was responsible for were HealthShare (sold to WebMD) and Profile Systems (sold to AT&T). 

Brad is an active participant in the NYC venture community. He also serves on the boards of Summer Search, a national youth development program for inner city high schoolers, and the Williamstown Theatre Festival.

 He is a graduate of Williams College, where he captained the rugby team and majored in economics.

 Brad's blog, Can I Buy a Vowel, is at

Brad Svrluga
Co-Founder and General Partner
Primary Venture Partners

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