Ellen Altamirano

Published On

June 19, 2023

Published In

Press Release

1,300 Member Organization for High-Net-Worth Individuals Names Beny Rubinstein to Lead its Tel Aviv Group

New York, NY – June 19, 2023 – TIGER 21, the premier peer membership organization for high-net-worth wealth creators and preservers, today announced the introduction of its new Tel Aviv Group, the first in Israel.  The Group will be chaired by accomplished serial intrapreneur and entrepreneur, Beny Rubinstein.

Through its monthly Meetings, the new TIGER 21 Group will provide Members with a unique and confidential forum in which to focus on improving their investment acumen while exploring issues of philanthropy, estate planning, health, and family dynamics. TIGER 21’s membership currently comprises 1,300 first-generation wealth creators and preservers who collectively manage approximately $150+ billion in assets.

“Israel is a strong hub for global innovation with Tel Aviv’s strong high-tech sector as one of the fastest growing in the world.  It is also the city with the fifth highest number of unicorns globally, resulting in large numbers of high-net-worth creators who are seeking to discuss unique challenges and opportunities, said Mr. Rubinstein. “Ways to grow through investing, and planning to share it through philanthropy are critical here.  I am delighted to be a part of the launch of TIGER 21 in Israel and honored to be appointed as Chair of the first Tel Aviv Group. As with all TIGER 21 Groups, we will use the magic of the collective wisdom of our Members to teach and learn from one another in our peer-to-peer format.  We will focus on topics ranging from how to manage assets after a business exit or significant liquidity event, tax planning, real estate, to health, wellness, longevity, philanthropy and finding one’s next journey.  Also, issues surrounding legacy and children will likely be an important part of our discussions as is the case in most TIGER 21 Groups around the world.”

Michael Sonnenfeldt, Founder and Chairman of TIGER 21, said, “TIGER 21 is extending its network to new parts of the globe such as Israel for the benefit of our entire membership community. We expect that the Israeli Group will be a dynamic hub with tremendous opportunity to connect with many other TIGER 21 Groups in North America, Europe, and Asia to think globally and act locally. We are pleased to introduce Beny as our first TIGER 21 Chair in Israel.  We feel his entrepreneurial experience in the technology space, his passion for nurturing Israeli ingenuity, and his fluency in four languages will enable him to serve the high-net-worth community in Tel Aviv and beyond.” 

Mr. Rubinstein is a former Microsoft global sales and marketing executive specialized in change management and building new business models such as SaaS, IaaS, PaaS and DaaS. He is a frequent speaker, judge, and mentor in entrepreneurship programs in Israel, Latin America, EMEA, and the United States, including Gvahim, MassChallenge, Product League, and Nevo Networks.  Mr. Rubinstein is a member of the Leadership Team at Wharton Israel Club, an early-stage startup investor, a mentor and coach to immigrants, entrepreneurs and CEOs, an ambassador for the Meaningful Life Center, and he recently started a Ph.D. in Business Innovation focused on the impact of Artificial Intelligence and Generative AI in Health / Medicine.

In addition to Mr. Sonnenfeldt being the Founder and Chairman of TIGER 21, he is the author of Think Bigger: And 39 Other Winning Strategies from Successful Entrepreneurs. He is a serial entrepreneur, philanthropist, and political thought leader.  Mr. Sonnenfeldt is the former president of Americans for Ben-Gurion University and past Chairman of the Israel Policy Forum.  Through his private investment company, MUUS & Company, he has holdings in alternative energy technologies.  In the 1980s, he co-led the Harborside Financial Center transformation in New Jersey, the largest US commercial renovation at the time.

About TIGER 21

TIGER 21 is the premier peer membership organization for high-net-worth wealth creators and preservers and helps them to navigate the challenges and opportunities that success creates. With 1,300 Members globally, TIGER 21 Members collectively manage personal assets of $150+ billion. Members are current and former entrepreneurs, investors, and top executives. TIGER 21 leads with a unique approach to financial acumen and wealth preservation that focuses on leveraging collective wisdom, shining a light on personal blind spots, and engaging Members in an extraordinary community to protect, connect, and enhance their lives.  Members learn, access, and connect wherever Members invest, travel, work, and play.  Founded in 1999, TIGER 21 has 100+ confidential Groups of 12-15 Members each that meet each month in 45+ cities across the U.S., Canada, U.K, and Switzerland.  Groups are currently in formation in Israel, Singapore, and Portugal. Each Group functions as a personal board of directors for its constituent Members. Membership is by invitation only. To learn more about TIGER 21, please visit www.tiger21.com.

About TIGER 21

TIGER 21 is an exclusive global community of ultra-high-net-worth entrepreneurs, investors, and executives.

Explore the TIGER 21 Member Experience
  • This field is for validation purposes and should be left unchanged.